Growing Your Brand By Attracting New Audiences

When you decide to run your own business, it is essential to have you plan ready. Also, it is important to dream big but not without having it planned strategically. It is great to have your goal big as long as you know how to achieve it realistically. Remember that it is not only about starting a business but growing it to something bigger in the future. You cannot just stay at the same place. Your business needs to aim big. That’s why raising brand awareness is influential for your business growth. It is important to keep taking opportunities to let audiences know your existence. 

Growing Your Brand By Attracting New Audiences

Make your brand known by new audiences

Audiences play huge role for the future of your business. Therefore, it is important to assess your audiences properly. Doing market research is essential when you are about to launch products or services. However, it is not supposed to stop there. You should keep assessing and analyzing your audiences to find some opportunities. This way, you can avoid missing out a great chance for your brand to grow bigger. 

Targeting New Audiences Doesn’t Mean Changing the Brands

When you target new audiences, you don’t have to completely change your brand. What you have to do is let your brand’s existence known. Let new audiences see the value of your brand and what makes it different from others. Instead of going for a total change, you can simply tweak to your brand message to reach your new audiences. Analyzing the data is supposed to be a routine because even though it seems time-consuming, it benefits your business in many ways. Through the data, you can analyze the market flow, how is your competitor doing, and who is your target audience to attract.

Decide Your New Target Audiences

Growing Your Brand By Attracting New Audiences

Deciding who is your new target audience is easier than maintaining the connection and building relationships with them. You may have to use strategic approaches for effective result. First thing first, you should know more about the interest of your new audiences. It is not good to stereotype but every community has their own tendency and preference. For example, some communities are more approachable through digital marketing strategies and some others are more into traditional marketing strategies. This way, you will be able to reach them with the language they understand. The point is, understand their culture to make easier approach. 

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Do Not Reject Idea of Adjustment

Do not against the idea of adjustment especially when you target new audiences because new audiences mean new voice and it also means new message you should deliver. It doesn’t mean you should change the entire value and concept of your brand message. Instead, you can redefine your brand by adjusting the story or voice. The concept is not to change your brand but to make it a better one. Sometimes, it doesn’t require major transformation. You don’t have to change your business brand identity. It is enough to have minor shifts in the way you tell the story of your brand so your new persona of brand can reach and attract new audiences. 

Valuable Experiences Kids Will Get in A Surf Camp

Summer is great time for a break from routine, having holiday, and get fully absorbed in your favourite hobby. It’s time when the kids don’t need to go to school or do homework. And if you are considering a summer camp for your little beans, you might as well consider kids surf camp. It’s especially perfect if the kids has special interest in surfing—which may come from their parents! Surf camps are not just beach play. Just like regular summer camps, surf camps helps children’s growth in other departments, too. And these are just few of valuable experience your kids can get in the surf camp.

Valuable Experiences Kids Will Get in A Surf Camp

Get the Surfing Basics at Kids Surf Camp

Some kids develop their surfing interest from their parents, some are by their own. But no matter where the kiddos find their enthusiasm to surfing, they need someone to teach them the basics. Someone licensed as surf instructor who’s good at teaching and apply strict safe procedure. Remember that surfing is one of the most complex, technical, and if not difficult sport in the world. The kids need to get it right.

Learn the Etiquettes of Surf, and Hence Social Etiquette

Valuable Experiences Kids Will Get in A Surf Camp

Surf camp is not mainly about fun in the water and beach play. There are many rules goes by surfing; no snaking, no ditching surf board, never paddling inside, no dropping in or “stealing” someone else’s wave, always wait in line, and so on. Surf camp teach kids that manners play huge role in surfing, and hopefully they can extend the basic mannerism in their everyday life.

Greater Respect to Ocean and Mother Nature

Being close to the water and the beach all the time expose kids to environmental awareness. They will see that surfing is the most fulfilling when done in pristine beaches and crystal clear waters—with good waves. It’s no fun to chill on beaches littered with wastes! Some surf camp for kids also incorporate environmental-friendly activities such as releasing baby turtles to the ocean, crab hunts (to be released again), or even beach cleanup.

Learn How to Blend with Other Kids and Locals Around Surf Camp 

Surf camp often nests just in line with local neighbourhood. Some were surrounded with luxury and vast space, but most are more localised. That means the kids are exposed to more diverse culture than what they have back home. They will learn more about different habit, foods, customs, accents, or even a whole new language altogether if they go to overseas camp. Kids surf camp is also a good place to learn how to make new friends as well as bridging differences and build teamworks with bunch of new kids they just meet. 

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Promote Independence

Valuable Experiences Kids Will Get in A Surf Camp

At kids surf camp, your little beans will be away from you. An experience of time away from parent is essential for kids to develop their sense of independence. They won’t have you to soothe them when they fall from the surf board. Your kids will learn to build their self resilience. They will discover their strength and weakness. Being in a camp is the right time to voice their independent opinion rather than waiting for parents’ order. It’s an important time to help them develop their sense of personal identity. 

A Time to Play 

Finally, kids surf camp makes a perfect time for play! They will have plenty of time for having fun in the beach—something that most kids dream about. The surf camps are still structured though, with schedules, surf lessons, and all. But it’s definitely more relaxed than the regular school routine. It has no homework and actually give kids time and freedom for spontaneous (and supervised) play!

Boost Your Small Business Through Smart Blogging

Blogging is not something new and lots of people start it with various purpose. Some of them want to build their popularity and some of them want to establish their business by raising brand awareness to larger audience. Blogging can be a good marketing strategy you can try. It is not as time-consuming as you thought. Blogging can be effective marketing strategy especially when you post regularly. Remember that there are many ways you can boost your business these days especially when technology has advanced. As smart entrepreneur, you should take the opportunities that technology seems to offer. 

Blogging and your small business

You might be wondering whether or not blogging truly affecting people in choosing or buying products and services. According to various statistics, it is shown that the majority of consumers made their purchase based on a blog post. Lots of people find blog post to be more informative and resourceful for them to make decision whether or not purchase specific products. How blogging boosts your small business?

Boost Your Small Business Through Smart Blogging

By having a blog, your business will be boosted because it can automatically boost search engine optimization. Remember that search engine is one of the most important factors that can link your business and consumers. Search engine always provides fresh, valuable contents to searchers. Therefore, it is highly recommended for you to have a blog and post regularly to keep your visibility on search engine. Make sure to post regular blog with the right keywords to benefit from backlinks to establish your authority in niches you are related with. 

Posting a blog regularly is also a good way to nurture your relationship with your existing customers while attracting the new ones. Building relationship with your customers is he right thing to do to boost your small business. Do not forget to engage your blog visitor by asking them question or feedback at the end of your blog post. This is a great way to build mutual understanding and earn trust from your customers. 

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Having a blog is a great way for you to introduce your personal brand so people know how you are different from your competitors. It is a good way to build your reputation and credibility. This will also help you to establish your business as an industry leader. Make sure that you always provide informative, insightful, inspiring posts in your blog. This way, people will see your value and they will not hesitate to come back every time they need information from your expertise. 

Having a blog and post informative blog regularly can help you connect with people even more. This is a way for you to give your audience corporate standards, personality, and vision of your business. To provide the value for your readers, make sure to post a blog that can help your reader to solve their problems. Also, it is even better if you can use your own unique style trough your post to make it more interesting to read. This will help even more to generate leads to your business. 

Simple Charms of Komodo Liveaboard You’d Love

Think about vast azure sea. Sunny skies. Jagged volcanoes rising from aquamarine waters. Stretches of stark white beaches and bushing pink sands. Undulating island covered in golden savannah. Think about an untouched Jurassic island in less beaten paths. This is the Komodo National Park, another hidden gem of Indonesia. A favourite among those who always seek to get rugged, raw adventure. The enchanting land of the last Komodo Dragons that can only be reached by Komodo liveaboard. 

You can have more adventures in Komodo than you can count. Hike to the hills, panoramic galore from top of viewpoint, deadly adventure with venomous dragons, or a dive between blooming corals. But today, we won’t be talking about the adventures (we have covered plenty of them!). We are going to talk about the charms of Komodo liveaboard—the simple things that make up your unforgettable Komodo sailing holiday.

The Ultimate Freedom on Komodo Liveaboard

 Simple Charms of Komodo Liveaboard You’d Love

Have you ever wake up worried about unfinished works you need to do that day? Feeling like never be in total peace as that conference calls appointment keep crawling in the back of your head? Well, a sailing trip in Komodo liveaboard will free you from all those worries. It’s time to take a momentarily stop and just live in the moment. Your duties are just taking the delicious breakfast, lie down and enjoying the passing landscape from the boat, and venture to the uninhibited land. 

Another Freedom: The Joy of Not Thinking About “How to Go”

Simple Charms of Komodo Liveaboard You’d Love

Many times, travelling brings another worries—and that are the accommodation and transportation. Travelling that originally was your escape from routine turn to be another stress as you need to think carefully about the transportation system. Have you ever feel the stress of chasing train, getting on the wrong bus, or paying way too much taxi fare? Have you ever need to move hotels during one trip because your destinations were located far from each other? Well, none of them would happen in Komodo liveaboard trip. While dive sites and islands in the park were indeed separated by miles of seawater, this won’t be an issue. The Komodo liveaboard will be your hotel—so you don’t need to move hotels on every island—as well as the transportation that will get you there. Again, all you have to do is just to sit down and relax. This is one kind of travel that liberates you from all hassles. 

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Simple Charms of Komodo Liveaboard You’d Love

If you embark on phinisi yacht or luxurious Komodo liveaboard, you will be awed by their rich wooden interior decors. It’s like having a throwback in the golden days of Pirates—times when these brave seamen rule the sea. One of the best thing to sail in these wooden schooner is probably the chance to relish in exotic all-wood interior. You see, most mega cruisers in Europe and America are made from aluminium, carbon fibre, and fibre-reinforced plastics. It feels little different than sleeping on regular hotel. These Indonesian liveaboard, however, know how to breed a traditional wooden interior with modern facilities and amenities. We can’t describe it by words. It’s an entire different experience, really!

How To Make Customers Love You

Customer service is one of the main keys for successful business. No matter how great your product or service is, they will be less significant if your customer service is poor. That’s why lots of customers always pay attention to those who offer them the best customer service. You yourself must have experienced coming back to the same coffee shop that serve you great coffee by friendly, attentive barista. Customers also play very significant role for your business. They have that power where they can buy everything they want from what store. They don’t owe you a thing to buy or use your service. What you have to do is gain their trust and loyalty bu giving them the best customer service. 

Making customers love you

Making customers love you

The first step to make your customers love you is to gain their loyalty. It is true that customers often get easily swayed by cheap price or discount products. However, it is NOT the ONLY thing they want. Many customers even don’t bat an eye with expensive price tag as long as they are served rightfully great. Therefore, it is not a choice to give the best customer service for your customers if you aim their loyalty. It is something you are supposed to do. Aside from giving them competitive price, providing the best customer service will earn you their loyalty which can lead them to love you. 

Why is it so important to make your customers love you? Isn’t them buying your product or service enough for your business to stay afloat? Remember that when your customers love you. They won’t hesitate to be back. When customers love you, it is more than transactional affair but more like nurturing relationship through mutual understanding. Therefore, to make your customers give you their loyalty and even give you their love, you must first understand them. 

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To understand your customers, you have to be attentive and do your best to acknowledge their problems. You always have to listen to what they say not only when you have time but you should make time for them. Then, do your bets to elate their experience using your products or service. This way, you don’t even have to spend excessive amount of money for advertising. Gain your customers loyalty and love by understanding them more. 

Another reason why it is important to make your customers love you is that when they love you, they will have understanding of you as well. You are not perfect and bound to make mistakes every once in awhile. Lots of companies often lose their customers after they make mistakes even for minor, accidental ones. However, you won’t experience being left by your customers if they love you because they have higher level of tolerance. They will understand that you are only human. They will be more patient with you because they know your value as well. One thing for sure, customers who love you will stay. That’s why nurturing relationship with your customers starts with building mutual understanding.

How To Start Expanding Your Business Internationally

Growing your own business means you have no limit of what you can do in the future. You have total access to make it bigger than you originally planned. Developing your business is always possible. As entrepreneur, having a mind that foreseen the future is important. It helps build your business to another level. Aside from targeting domestic scale, you can also go for international success. Expanding your business internationally is not impossible thing to achieve. In fact, having this kind of plan is really great. It means you have a great plan for the future of your business. 

Expanding your business internationally

Business development is common but only a few who can successfully do it. It is not something easy to achieve. It needs dedication, strategic plan, and the right team. As for expanding your business to international market, it is possible to do. The process might take times but it is not possible for you to reach international competition. What to do to give your business an international debut?

Contact Base

One of the most important keys for international expansion is contact base. You have to grow international contact base gradually and surely. When you intend to make your business expanded internationally, your focuses are shifted. There are many challenges you will face such as language barrier, geographical barriers, etc. Besides, every country may have different ways of dealing with business matter. There are things you have to learn about to make successful international debut. 

Building Relationship

Therefore, building relationships is important. You need to develop relationship that can help your business to grow internationally. You can start with developing relationship with someone well-connected in your target country. This way, you will gradually gain accurate business landscape. You have to invest your time to build relationship even if it takes hundred attempts to finally find the right key contact. 

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Go Out of the Comfort Zone

Another important thing to start expanding your business internationally is be more willing to push your comfort zone. It is easier said than done obviously. However, it is also important to remember that targeting international market means you have much bigger area to focus on than your surroundings. You may start your plan by exploring contacts through social media. This can be the most efficient tool you can use to start building international contacts in this modern age. 

Be A Helpful Party

In building international relationship, you can also contribute to become a more helpful party. For example, you can use your expertise and understanding of domestic business to help international companies. This can be a good start because you can build trust through this strategy. However, you need to be selected to choose which companies you will help. It is highly advised to use reputable resources to find international founders. You can also use reputable, trusted international talent connector to bring specialized talents internationally. This will help save your time and money because you don’t have to deal with people with half-hearted motivation. This will also help you build trusted, safe international contacts you can use in the long run. 

Most Common Misconception on Surf Holidays

You have been thinking about the bright blue sky and salt water coast for a long time. The ocean is calling and by now you’ve been picturing yourself riding the pumping swells. But if you are new to surf holidays, you might fall to the common trap of beginners on surfing spree. Save yourself. Be a smart, knowledgeable rookies and give yourself the best vibes and experiences you deserve.

Most Common Misconception on Surf Holidays

Thinking that Shorts and Bikinis Are Enough for Surf Holidays

Swimwear brands love to picture cool beach girls in bikini, posing with surf boards, and that’s probably one of the most leading misperception about surf holidays. If you are thinking that bikinis (or shorts, for men) are the only thing you need for surfing, you are going to be in trouble. Let’s get it clear. On surfing holidays, you will have a prolonged session on ocean water—and mostly they are colder than the weather. The warmest water can reach about 21-23ºC, which still feel chilly if you’re on the water for long time. Also, if you are heading to the Atlantic Ocean surfing spots (think of Spain and Portugal), you will need more than bikini to protect you from the colder water. 

Second, you will get exposed under the sun for a long time. And there will be no shelter against the sun in the open sea. There’s no need to talk about about getting harsh sunburn after the surf—it’s obvious. And third, bikini—or shorts—provides little to no protection against the wax on the surfboard. You will get it all over your body. 

Thinking that Small Boards is Better for Beginners 

We have seen too many rookie surfers on holiday bringing the wrong surfboard. Boards come in variety of sizes not because of modes—it’s to adjust each levels. Newbie tends to think that shorter boards are cooler, but they are basically made for pro surfers. Bigger boards might scream “rookie!”, but they are the best ones when you just learn to surf. This might come counterintuitive, but smaller boats actually picks up fewer waves and is harder to paddle. You will get flipped from the board more than you can count! 

Pro tip: don’t buy your own board before having any surf lessons. Instead of buying your own, use boards on your surf camp and find the one that works perfectly with you. 

That All Locations Are Just the Same

Going to surf is not like going to any beach for enjoying the scenes. You might want to surf in hidden beaches with rocky limestone and golden sands, but the swells on that beach might be too strong for you. Beaches with appropriate waves for your ability should be in your priority. Try to find surf destination with long, consistent waves in less crowded beaches. Never ever take decision upon the looks of the beach alone when planning your surf holidays.

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Not Thinking About Muscle Training Before Taking Surf Holidays

Yeah, surfing is cool and all—with all the sun, beaches, and waves. But it’s still sport, and going on surf holidays means getting into a prolonged sport sessions. It’s quite unwitting to go on surf vacation without giving your body a proper training before. You gonna need extra upper body strength, and running or going to gym won’t be really helping. What you need is diligent swimming training for a month or two before the holiday. You gonna need that for paddling the board toward the waves. 

What To Prioritize When You Are Young Entrepreneur

Young entrepreneurs often face their own challenges especially regarding to their abilities and experiences. Lots of people are skeptical about the ability of young entrepreneurs. However, you don’t have to be old to be success and being young won’t prevent you from being successful. In fact, you can use your young age to your advantage. Keep in mind that young people have qualities to success such as more hunger, desire, and passion to prove themselves. 

Priorities for young entrepreneurs

What young entrepreneurs should do to be successful in growing their own business is to know what to prioritize. It is common for young entrepreneurs to feel overwhelmed of the situation. Here are things to prioritize for young entrepreneurs.

What To Prioritize When You Are Young Entrepreneur

Set Goals

Set a goal that cannot be downgraded by yourself and others. It doesn’t mean you should set a low expectation and objectives. It means you have to be rationale and realistic in setting your business goals. Besides, there is no need to run in a hurry. You can maintain a steady pace instead to reach your goal. Growing business doesn’t mean you have to be in the top as quickly as possible. Thus, set a realistic goal of every stage in your business. Then, you can scale it to the next level. 

Daily Habit

Daily habit is something you should also prioritize. Since you are still young, you have to start establishing good habits. Try to remove bad habits that can also put you in misery such as waking up late, skipping meals, or procrastinating. Simple good habits can be established daily such as waking up at 5 every day. Then, you can proceed to maintain your fitness by going for a run. You can also establish daily habit of reading books to fill your head with more knowledge. 

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Set your own pace and know your limit

You can set your own daily routine and follow it on your own clock. You also don’t have to follow other’s habits that don’t fit your fitness and capacity. Just because the others can work 10 hours per day doesn’t mean you have to follow the same path especially when you don’t have capacity to do the same. Make the most of your time as productive as possible. If you can spend only 4 hours a day for working without distraction and the result is more significant then it’s not a problem.

Stay positive and be honest

Running your own business at young age must be challenging. Thus, don’t pile up your frustration or stress. You are your own person and you have your own limit. Sometimes, you may not have time to hang out with friends like usual. You can tell them honestly that you have to focus on your work at the moment. Don’t force yourself to be on everyone’s presence all the time. There must be times when you fail or feeling business blues. In those times, try to stay motivated by surrounding yourself with positive people. You can also try to freshen your mind by taking a day off. 

What Should You Know Before Going to Algarve Surf School

The Algarve of Portugal is famous as one of the top-notch surfing destinations and that’s not without reasons. With wide selection of beaches and bays that’s perfectly sheltered from the wind, consistent swells of the Atlantic ocean, and perfect warm climate that last for almost all year long, the Algarve comes to be an ideal destination for wide riders of all levels. Summer is the time where beginners tend to flock to the beach due to the less powerful waves. It’s also the time of the year when most Algarve surf camps are fully booked. It’s one of the most popular option to enjoy a surfing holiday in Algarve to the fullest! Before you decide to go, here’s some important things you should know before going to a surf school in Algarve.

What Should You Know Before Going to Algarve Surf School

You Might Need At Least 5 Days to Learn Surfing

Let’s face it. Surfing is probably the most complex and challenging sport in the world. You need at least advanced swimming skills and good balance to start before mastering the surf techniques. Your ‘field’ is constantly changing every second. Chance is, if you come to a surf camp for three days, you’ll probably just have a surf holiday. To get a solid foundation of surfing and totally get a grab of what you should do during surfing, you need at least 5 consecutive days on surf school. 

You’ll need to catch the waves, paddle into the RIGHT waves, stand on board, and keep standing on the board during wave riding. It needs a lot of time. You will get hit by the unexpected big waves and get wiped out. Damn, you’ll definitely fall for hundred times before finally able to maintain balance and do a smooth wave riding. There’s a reason why 8 to two weeks of surf school in Algarve are the most popular among beginners. 

There Are Lot of Different Type of Surf School in Algarve

Just like any other holiday accommodation, you will have roughly three choices of surf schools in Algarve. The budget, mid-range, and luxury. Excluding the surf lessons, sometimes budget surf school means bunk beds and breakfast. But you can find a budget surf schools with apartment-like facility in well-lit rooms. Mid range would be like your regular hotel room with additional services like free ride from camps to your beach surf destination of the day. And on the luxury side, you got all sorts of sumptuous surf lodges. Glamour surf tents, oceanfront rooms, surf villas, to surf resorts.

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There Are More Surf Courses Menu Than You Might Know  

It’s true that surf schools are mostly booked by first-timers. However, surf schools are more than a school for beginners. You’ll find surfing schools in Algarve offering four to eight surf courses to fit every level! Aside the beginner level, you can sign up for the novice or the improvers course. It’s the perfect course for those who have learned to surf but needs extra guidance to boost their confidence in the water. Or you can take the intermediate or advanced course if you want to master wave-riding to a professional level. Got children who are interested in surfing? The kids course are available almost all year round! Some other surf schools have their own special packages, like quick sessions, extensive sessions, and other kinds. Pick the one that’s suitable for your level!

How to Show Your Business Integrity

In business, integrity is important quality you need to possess. Of course it is also important to have for those who are not involved in business because integrity is a good quality that can help you become a better person. It is also a quality you need to achieve long lasting success in life. Integrity means you don’t allow yourself to take a shortcut to achieve your goal. You will remain in your honesty and principles. That’s why it is quite challenging to build this kind of character within. There are many distractions and temptation to compromise your integrity such as needs and greed.

Showing business integrity the right way

In running business, integrity is important element to possess because it what can help you to grow successful business in the long run. There are many shortcuts here and there you can take but those only offer temporary success. Meanwhile, integrity is not something to compromise. It is strongly related to honesty. Remain honest when running a business is challenging because you have various obstacles including money, competitors, market, and many more. So how to show entrepreneurial integrity in you:

Stay true to your commitment

When running a business, you make your own business plan, promise your customers to deliver the  best products/services, and many more. You show your integrity by meeting the commitments without fail. When you compromise the commitments, you lose integrity. When your customers feel you that you didn’t meet your commitment in delivering quality product/service, you will lose them automatically regardless of the excuse you made.

Treat everyone with respect

People with integrity will always treat others with respect regardless of the position or differences. Nobody likes to be the receiver of disrespectful acts. It is important to treat people without discrimination. When you can respect others unconditionally, you will receive the same respect. You need to learn how to be courteous as well as considerate. For example, you manage a group of people in your team, they must come from different background, culture, discipline, and personality. You have to treat them with respect if you want the team to work successfully and effectively. Differences are not something to argue for. Instead, differences in skills and qualities can help complimenting one another in the team.

Persistent and consistent in maintaining moral code

You set morale code since the beginning so your customers expect you to remain consistent on it. If you fail to maintain your morale code, your customers won’t hesitate to run into your competitors that they think is better than you.

Maintain trust and honesty

It is challenging to maintain trust and honesty in working environment especially when everyone has different agenda. That’s why it is important that you have integrity to build trust in your relationship with your teammates as well as customers. Trust is not something you can build overnight. It is built gradually and surely. Honesty is as important as trust. You don’t have to be afraid to remain honest to your teammate, business partners, and customers.

It is challenging to maintain trust and honesty in working environment especially when everyone has different agenda. That’s why it is important that you have integrity to build trust in your relationship with your teammates as well as customers. Trust is not something you can build overnight. It is built gradually and surely. Honesty is as important as trust. You don’t have to be afraid to remain honest to your teammate, business partners, and customers.