Growing Your Brand By Attracting New Audiences

When you decide to run your own business, it is essential to have you plan ready. Also, it is important to dream big but not without having it planned strategically. It is great to have your goal big as long as you know how to achieve it realistically. Remember that it is not only about starting a business but growing it to something bigger in the future. You cannot just stay at the same place. Your business needs to aim big. That’s why raising brand awareness is influential for your business growth. It is important to keep taking opportunities to let audiences know your existence. 

Growing Your Brand By Attracting New Audiences

Make your brand known by new audiences

Audiences play huge role for the future of your business. Therefore, it is important to assess your audiences properly. Doing market research is essential when you are about to launch products or services. However, it is not supposed to stop there. You should keep assessing and analyzing your audiences to find some opportunities. This way, you can avoid missing out a great chance for your brand to grow bigger. 

Targeting New Audiences Doesn’t Mean Changing the Brands

When you target new audiences, you don’t have to completely change your brand. What you have to do is let your brand’s existence known. Let new audiences see the value of your brand and what makes it different from others. Instead of going for a total change, you can simply tweak to your brand message to reach your new audiences. Analyzing the data is supposed to be a routine because even though it seems time-consuming, it benefits your business in many ways. Through the data, you can analyze the market flow, how is your competitor doing, and who is your target audience to attract.

Decide Your New Target Audiences

Growing Your Brand By Attracting New Audiences

Deciding who is your new target audience is easier than maintaining the connection and building relationships with them. You may have to use strategic approaches for effective result. First thing first, you should know more about the interest of your new audiences. It is not good to stereotype but every community has their own tendency and preference. For example, some communities are more approachable through digital marketing strategies and some others are more into traditional marketing strategies. This way, you will be able to reach them with the language they understand. The point is, understand their culture to make easier approach. 

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Do Not Reject Idea of Adjustment

Do not against the idea of adjustment especially when you target new audiences because new audiences mean new voice and it also means new message you should deliver. It doesn’t mean you should change the entire value and concept of your brand message. Instead, you can redefine your brand by adjusting the story or voice. The concept is not to change your brand but to make it a better one. Sometimes, it doesn’t require major transformation. You don’t have to change your business brand identity. It is enough to have minor shifts in the way you tell the story of your brand so your new persona of brand can reach and attract new audiences. 

The Benefits of Being A Single Founder for Your Business

There are many options in how you run your business. You can start a business by yourself or having someone beside you as a co-founder. Both options have their own pros and cons. When you choose to have another co-founder to work with you in running your business, you can share business responsibilities, costs, stress, etc. You have someone you can rely on who truly understand you on a the same level because they work with you. With the same work environment, you also experience similar things and problems. Therefore, you have someone who are not there to console you but to share opinions and solve problems together. What about going solo?

Being a single founder to run a business

Having a co-founder brings you many benefits. However, being a single founder doesn’t mean you have less benefits. There are also positive impacts you can have when you decide to start and run your own business by yourself, such as:

Avoiding unnecessary conflicts

By going solo in running a business, you can avoid unnecessary drama and conflict. You must have heard about how co-founders fighting off each other due to many reasons such as finding solution, splitting profit, etc. Disagreement in opinion can lead to conflict which can affect the flow of your business. You also don’t have to deal with another person’s mood swing or ego. You can focus more on things to help you grow your business better. 

casual meeting business

It’s faster

You can move faster by being a single founder because you don’t have to consult with another person. When you have a co-founder working together with you, every decision you are going to make should pass through a discussion. You have to make sure that you have mutual agreement before making any decision that involve your business. This makes your business goes slower at some point because you cannot make fast decision on your own. Meanwhile, you can decide things by yourself as efficient as possible when you are a single founder. 

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Make your business as unique as you

By being a single founder, you can run your business with a flow that fits your personal style. You don’t have to make adjustment to make it suitable with another individual’s personal style. You get to establish your own culture and values of your business. In addition, you don’t have to share the vision with another person. You have one vision for your business to run. Your business will have clearer direction to head to. Disagreement in vision can lead to disruption to your business in general. 

Equity

Since you are the only one who own and run the business, the equity is 100% yours. You don’t have to think about how to split the profit and whatsoever with another founder. There is no need to think about how and who to give the equity to when the founder is very clear, it is you. There is also no decision that needs to make to decide the amount of money you can have.

Boost Your Small Business Through Smart Blogging

Blogging is not something new and lots of people start it with various purpose. Some of them want to build their popularity and some of them want to establish their business by raising brand awareness to larger audience. Blogging can be a good marketing strategy you can try. It is not as time-consuming as you thought. Blogging can be effective marketing strategy especially when you post regularly. Remember that there are many ways you can boost your business these days especially when technology has advanced. As smart entrepreneur, you should take the opportunities that technology seems to offer. 

Blogging and your small business

You might be wondering whether or not blogging truly affecting people in choosing or buying products and services. According to various statistics, it is shown that the majority of consumers made their purchase based on a blog post. Lots of people find blog post to be more informative and resourceful for them to make decision whether or not purchase specific products. How blogging boosts your small business?

Boost Your Small Business Through Smart Blogging

By having a blog, your business will be boosted because it can automatically boost search engine optimization. Remember that search engine is one of the most important factors that can link your business and consumers. Search engine always provides fresh, valuable contents to searchers. Therefore, it is highly recommended for you to have a blog and post regularly to keep your visibility on search engine. Make sure to post regular blog with the right keywords to benefit from backlinks to establish your authority in niches you are related with. 

Posting a blog regularly is also a good way to nurture your relationship with your existing customers while attracting the new ones. Building relationship with your customers is he right thing to do to boost your small business. Do not forget to engage your blog visitor by asking them question or feedback at the end of your blog post. This is a great way to build mutual understanding and earn trust from your customers. 

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Having a blog is a great way for you to introduce your personal brand so people know how you are different from your competitors. It is a good way to build your reputation and credibility. This will also help you to establish your business as an industry leader. Make sure that you always provide informative, insightful, inspiring posts in your blog. This way, people will see your value and they will not hesitate to come back every time they need information from your expertise. 

Having a blog and post informative blog regularly can help you connect with people even more. This is a way for you to give your audience corporate standards, personality, and vision of your business. To provide the value for your readers, make sure to post a blog that can help your reader to solve their problems. Also, it is even better if you can use your own unique style trough your post to make it more interesting to read. This will help even more to generate leads to your business. 

How To Make Customers Love You

Customer service is one of the main keys for successful business. No matter how great your product or service is, they will be less significant if your customer service is poor. That’s why lots of customers always pay attention to those who offer them the best customer service. You yourself must have experienced coming back to the same coffee shop that serve you great coffee by friendly, attentive barista. Customers also play very significant role for your business. They have that power where they can buy everything they want from what store. They don’t owe you a thing to buy or use your service. What you have to do is gain their trust and loyalty bu giving them the best customer service. 

Making customers love you

Making customers love you

The first step to make your customers love you is to gain their loyalty. It is true that customers often get easily swayed by cheap price or discount products. However, it is NOT the ONLY thing they want. Many customers even don’t bat an eye with expensive price tag as long as they are served rightfully great. Therefore, it is not a choice to give the best customer service for your customers if you aim their loyalty. It is something you are supposed to do. Aside from giving them competitive price, providing the best customer service will earn you their loyalty which can lead them to love you. 

Why is it so important to make your customers love you? Isn’t them buying your product or service enough for your business to stay afloat? Remember that when your customers love you. They won’t hesitate to be back. When customers love you, it is more than transactional affair but more like nurturing relationship through mutual understanding. Therefore, to make your customers give you their loyalty and even give you their love, you must first understand them. 

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To understand your customers, you have to be attentive and do your best to acknowledge their problems. You always have to listen to what they say not only when you have time but you should make time for them. Then, do your bets to elate their experience using your products or service. This way, you don’t even have to spend excessive amount of money for advertising. Gain your customers loyalty and love by understanding them more. 

Another reason why it is important to make your customers love you is that when they love you, they will have understanding of you as well. You are not perfect and bound to make mistakes every once in awhile. Lots of companies often lose their customers after they make mistakes even for minor, accidental ones. However, you won’t experience being left by your customers if they love you because they have higher level of tolerance. They will understand that you are only human. They will be more patient with you because they know your value as well. One thing for sure, customers who love you will stay. That’s why nurturing relationship with your customers starts with building mutual understanding.

How To Start Expanding Your Business Internationally

Growing your own business means you have no limit of what you can do in the future. You have total access to make it bigger than you originally planned. Developing your business is always possible. As entrepreneur, having a mind that foreseen the future is important. It helps build your business to another level. Aside from targeting domestic scale, you can also go for international success. Expanding your business internationally is not impossible thing to achieve. In fact, having this kind of plan is really great. It means you have a great plan for the future of your business. 

Expanding your business internationally

Business development is common but only a few who can successfully do it. It is not something easy to achieve. It needs dedication, strategic plan, and the right team. As for expanding your business to international market, it is possible to do. The process might take times but it is not possible for you to reach international competition. What to do to give your business an international debut?

Contact Base

One of the most important keys for international expansion is contact base. You have to grow international contact base gradually and surely. When you intend to make your business expanded internationally, your focuses are shifted. There are many challenges you will face such as language barrier, geographical barriers, etc. Besides, every country may have different ways of dealing with business matter. There are things you have to learn about to make successful international debut. 

Building Relationship

Therefore, building relationships is important. You need to develop relationship that can help your business to grow internationally. You can start with developing relationship with someone well-connected in your target country. This way, you will gradually gain accurate business landscape. You have to invest your time to build relationship even if it takes hundred attempts to finally find the right key contact. 

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Go Out of the Comfort Zone

Another important thing to start expanding your business internationally is be more willing to push your comfort zone. It is easier said than done obviously. However, it is also important to remember that targeting international market means you have much bigger area to focus on than your surroundings. You may start your plan by exploring contacts through social media. This can be the most efficient tool you can use to start building international contacts in this modern age. 

Be A Helpful Party

In building international relationship, you can also contribute to become a more helpful party. For example, you can use your expertise and understanding of domestic business to help international companies. This can be a good start because you can build trust through this strategy. However, you need to be selected to choose which companies you will help. It is highly advised to use reputable resources to find international founders. You can also use reputable, trusted international talent connector to bring specialized talents internationally. This will help save your time and money because you don’t have to deal with people with half-hearted motivation. This will also help you build trusted, safe international contacts you can use in the long run. 

Tips To Tackle Down Money Issues of Your Business

Money issues in business are common. However, it doesn’t mean that every entrepreneur know how to deal with them. The beginning of when you build your business can be considered as the hardest part. It’s even worse when you are inexperienced and young. Not only that, financial resource can be your biggest hurdle in starting your own business. There is not much you can do unless keep being proactive in maintaining and developing financial strategy. Financial life is hard to control but it is not impossible either. It is hard because you haven’t known yet how to do it. 

Overcoming financial issues when running your own business

Being young can be your weapon or poison. The best thing about being young entrepreneur is you have more energy to work harder and time to fix mistakes. However, it doesn’t make your financial issues any less difficult. Here are several tops to handle money issues for your entrepreneurs.

Tips To Tackle Down Money Issues of Your Business

Plan on Fund Raising

The average small business entrepreneurs need at least $10,000 to start up their capital. However, it is not the only concern regarding to your financial life. When you determine how much capital you need, you should start planning how to raise it. Therefore, you should cost everything twice as well as take everything twice. 

Watch Out Your Credit Score

You should be aware of your credit score because it is significant for your business finance. It is best to create business account so you won’t mix it with your personal expense. Your business financing options are affected by your credit score. The higher your credit score, the higher the eligibility for business loans. The amount of your loan can be larger as well. In addition, you have more chance to get lower interest rates. 

Details on Finance Management

Be more detailed in managing your finance. Always track down your expense. This way, you know how to stop yourself from excessive expense. And you will be able to look for little areas where you can save money consistently. You can even start little habit daily such as saving money to $1,000 at the end of the year. 

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Focus More on Business Growth than Competitors

Being young mean your competitiveness is still very much on fire. It is easy to get reckless just because you find your competitors make small progress. Instead of keep monitoring your competitors, you can focus more on your business. Create your own business goals and stay focused on them. This way, you will be able to make smart financial decision for your business. Spend your money wisely and make sure to only spend your money on things that can benefit your business.

Ask Help from Professional

It is highly advised to get an expert’s opinion so that you can make smart financial strategy. Experts have more knowledge and experience so their perspective does matter to take into consideration. You will know what to do to focus on what really matters in building your business. Working with a professional might be a little more costly but it’s worth it. It can help you avoid unnecessary mistakes as well. 

What To Prioritize When You Are Young Entrepreneur

Young entrepreneurs often face their own challenges especially regarding to their abilities and experiences. Lots of people are skeptical about the ability of young entrepreneurs. However, you don’t have to be old to be success and being young won’t prevent you from being successful. In fact, you can use your young age to your advantage. Keep in mind that young people have qualities to success such as more hunger, desire, and passion to prove themselves. 

Priorities for young entrepreneurs

What young entrepreneurs should do to be successful in growing their own business is to know what to prioritize. It is common for young entrepreneurs to feel overwhelmed of the situation. Here are things to prioritize for young entrepreneurs.

What To Prioritize When You Are Young Entrepreneur

Set Goals

Set a goal that cannot be downgraded by yourself and others. It doesn’t mean you should set a low expectation and objectives. It means you have to be rationale and realistic in setting your business goals. Besides, there is no need to run in a hurry. You can maintain a steady pace instead to reach your goal. Growing business doesn’t mean you have to be in the top as quickly as possible. Thus, set a realistic goal of every stage in your business. Then, you can scale it to the next level. 

Daily Habit

Daily habit is something you should also prioritize. Since you are still young, you have to start establishing good habits. Try to remove bad habits that can also put you in misery such as waking up late, skipping meals, or procrastinating. Simple good habits can be established daily such as waking up at 5 every day. Then, you can proceed to maintain your fitness by going for a run. You can also establish daily habit of reading books to fill your head with more knowledge. 

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Set your own pace and know your limit

You can set your own daily routine and follow it on your own clock. You also don’t have to follow other’s habits that don’t fit your fitness and capacity. Just because the others can work 10 hours per day doesn’t mean you have to follow the same path especially when you don’t have capacity to do the same. Make the most of your time as productive as possible. If you can spend only 4 hours a day for working without distraction and the result is more significant then it’s not a problem.

Stay positive and be honest

Running your own business at young age must be challenging. Thus, don’t pile up your frustration or stress. You are your own person and you have your own limit. Sometimes, you may not have time to hang out with friends like usual. You can tell them honestly that you have to focus on your work at the moment. Don’t force yourself to be on everyone’s presence all the time. There must be times when you fail or feeling business blues. In those times, try to stay motivated by surrounding yourself with positive people. You can also try to freshen your mind by taking a day off. 

Exercises and Approaches To Help You Sharpen Your Entrepreneurial Creativity

There’s still a lot of people who thought that entrepreneur doesn’t have to be creative because creativity is a skill required in team creative. Entrepreneurs just need to have leadership quality and financial knowledge. However, that’s not true at all. In fact, creativity and entrepreneurship should come hand-in-hand. Creativity is one of the most powerful tools for entrepreneur to gain success. It powers innovation, creates new perspectives, as well as finds solutions to every problems. It also allows you to transcend any boundaries so you will be able to face any challenge. 

Sharpening your entrepreneurial creativity 

Creativity is not a finite resource. It is something you should enhance because the more you use it, the more you have. It is not born either. It is almost similar to how muscle works. If you work your muscles regularly and properly, they will become stronger and productive. Thus, you need to do something to enhance your creativity to prevent it from becoming dull. Here are several exercises and approaches you can try to sharpen your creativity:

enterpreneur-creative

Try intense hand-eye coordination exercise

It is said to help your neurological networks stretch as well as re-energize. Use your hands to work in something. Don’t feel discouraged just because you think you are not good at at. You can try drawing, painting, or sculpting. Let your hand exercise in a way it can help help you create neural connection. Your creative leaps will be triggered gradually. It will lead you to regain power to innovate better.

Try meditation

This is a good way for you to empty your mind and free from all the fogs blocking your way of thinking. Meditation allows you to brainstorm, think, as well as dream. Those where you will find something. Remember that creativity often comes out of relaxing environment. Thus, meditation is worth to try. However, keep in mind that there are many types of meditation. Choose the one that fits you the most. 

Go analog and unplug yourself from modern devices once in a while

Modern devices make everything easier which in result require you to deliver minimum function. However, it only makes you think simply and limits your creativity. Thus, you can try doing mundane household chores such as washing clothes by hands, ironing, doing dishes, etc. Those are simple exercises but impactful. Even if it’s for an hour a day, it will help free your mind to wander. As the result, it will help increase creative thoughts. 

Enjoy and appreciate the other’s creativity

You can go see a movie, visit a museum, read a novel, attend music concert, etc. During the process of enjoying and appreciating the other’s works, your mind will be able to analyze things deeply. You will also see things in different perspectives. It is also good to make a point of the other’s creativity in decision-making. You can also take notes on everything comes in mind. Journal will help you settle your mind so you can sort through ideas and options for your business. 

How to Show Your Business Integrity

In business, integrity is important quality you need to possess. Of course it is also important to have for those who are not involved in business because integrity is a good quality that can help you become a better person. It is also a quality you need to achieve long lasting success in life. Integrity means you don’t allow yourself to take a shortcut to achieve your goal. You will remain in your honesty and principles. That’s why it is quite challenging to build this kind of character within. There are many distractions and temptation to compromise your integrity such as needs and greed.

Showing business integrity the right way

In running business, integrity is important element to possess because it what can help you to grow successful business in the long run. There are many shortcuts here and there you can take but those only offer temporary success. Meanwhile, integrity is not something to compromise. It is strongly related to honesty. Remain honest when running a business is challenging because you have various obstacles including money, competitors, market, and many more. So how to show entrepreneurial integrity in you:

Stay true to your commitment

When running a business, you make your own business plan, promise your customers to deliver the  best products/services, and many more. You show your integrity by meeting the commitments without fail. When you compromise the commitments, you lose integrity. When your customers feel you that you didn’t meet your commitment in delivering quality product/service, you will lose them automatically regardless of the excuse you made.

Treat everyone with respect

People with integrity will always treat others with respect regardless of the position or differences. Nobody likes to be the receiver of disrespectful acts. It is important to treat people without discrimination. When you can respect others unconditionally, you will receive the same respect. You need to learn how to be courteous as well as considerate. For example, you manage a group of people in your team, they must come from different background, culture, discipline, and personality. You have to treat them with respect if you want the team to work successfully and effectively. Differences are not something to argue for. Instead, differences in skills and qualities can help complimenting one another in the team.

Persistent and consistent in maintaining moral code

You set morale code since the beginning so your customers expect you to remain consistent on it. If you fail to maintain your morale code, your customers won’t hesitate to run into your competitors that they think is better than you.

Maintain trust and honesty

It is challenging to maintain trust and honesty in working environment especially when everyone has different agenda. That’s why it is important that you have integrity to build trust in your relationship with your teammates as well as customers. Trust is not something you can build overnight. It is built gradually and surely. Honesty is as important as trust. You don’t have to be afraid to remain honest to your teammate, business partners, and customers.

It is challenging to maintain trust and honesty in working environment especially when everyone has different agenda. That’s why it is important that you have integrity to build trust in your relationship with your teammates as well as customers. Trust is not something you can build overnight. It is built gradually and surely. Honesty is as important as trust. You don’t have to be afraid to remain honest to your teammate, business partners, and customers.

Creating Positive Work Environment When Running Your Own Business

When you run your own business, you are required to create and manage a solid, reliable team to help you reach your goals. It is not easy to manage different people with different personalities, skills, and tendencies. However, you can do it smoothly when you can create positive work environment. When your team feel happier and more comfortable, the more productive they can be. Their motivation will soar instead of deflating. Therefore, creating and maintaining positivity in work environment is one of the most essentials to build successful team for your business in the long run.

Tips to create positive work environment

There are many ways you can do to encourage a positive working environment. You don’t have to start with expensive ways. Instead, start with something simple but effective. Here are some ways you can do.

Creating Positive Work Environment When Running Your Own Business

Create positive and effective communication practice

This sounds simple but one of the most issues in the team is often related to communication. Misunderstanding and miscommunication are the most cause of dispute. Thus, it is such a great way to foster positive and effective communication practices so the team can understand each other better. When the communication is positive and clear, it is easier to manage.

Be more appreciative to your team

Your employees need to feel motivated and appreciated for what they have done. You don’t have to give your employees expensive gift to show your appreciation for their achievement. A simple thank you or nice job is enough to make them feel valued and appreciated. This simple gesture is even more meaningful when you do it sincerely.

Be more willing to listen

You are the owner of your business but that doesn’t mean you can control everything to your liking. What you believe is not always good for your business. Sometimes, you need your teammate’s opinion to make better judgment or ideas. Encourage your teammates to open up and speak up more ideas. This is also one of the ways to show appreciation.

Spread positive mood in work environment

You can create positive work environment by simply spread positive mood. For example, you can smile more, greeting your team happily in the morning and say farewell when the work hours end. This can make you look approachable. Thus, your teammates will be more eager to engage with you.

Do not criticize your teammates in public

Nobody likes to feel humiliated in front of many people. Thus, it is highly advised to criticize or correct your employees in private. Not only does it save them from embarrassment, but it can keep the respect they have for you.

Do not hesitate to have fun

Running business is already stressful. It will even be more stressful when you keep on serious face all the time. It can affect the mood of your other teammates. Therefore, try to crack some jokes during a break so you can cheer up your employees. Do not hesitate to laugh and be the happy you as long as it doesn’t break professional work ethic.