There are almost 4 billions smartphones are being used around the world. It means, many people have access to a powerful mobile device. Today, almost everything can be accessed through mobile. You can make transaction online without stepping out of your house. With this idea, it is a must for entrepreneurs to take advantage of the growth of technology use. it is time for you to incorporate mobile technology into your interactions with your customers, providing more seamless experience.
Using mobile technology to drive your business
Mobile devices are one of the most powerful platforms to drive business innovations because you can improve your marketing optimize your customer service experience. Keep in mind that the future is mobile and you can choose to incorporate it now or later when everyone is already ahead. And here are ways incorporating mobile technology can drive your business significantly:
Transform shopping experience
Due to the situation with the pandemic, many people are now having trust issues to go outside and shopping. In-person shopping has become less exciting experience for many customers because they concerns of their own safety. Many retails establishment close off due to the impact of the pandemic. With this situation, you can improve and reestablish your customer shopping experience by delivering personalized in-store experience via mobile devices. With this idea, you can provide help for customers in finding, researching, and comparing items. Optimize their experience by providing a mobile service that can help them try on products virtually.
Offer more payment options
Cashless payment is not actually something new. It has been used even before the pandemic. However, the pandemic has made it reach higher percentage of people who use cashless payment now. Many people prefer cashless payment because it is easy, fast, safe, and efficient. Even if the pandemic is finally contained, it seems customers will still prefer this payment method. Hence, you can enhance their buying experience by offering improved cashless payment methods via mobile devices. By giving your customers this option, you ensure them that they will never pass your business by just because they forgot their wallet.
Offer more convenience
By incorporating mobile technology into your interaction with customers, you offer more convenience to them. For example, they can easily pay for the products they buy by scanning the QR codes, or they can simply select the menu via QR codes. Furthermore, it also helps your physical space clean with less physical interaction with your customers. It helps ensure everyone’s safety because the risk of disease transmission can be reduced this way. It is not impossible that the future will be even more touchless.
Monitor customer interest provide seamless customer service
By incorporating mobile technology, you can get information about your customer interest and behavior. Hence, you can promote more personalized offering for them without jeopardizing their online security. Also, mobile technology can help improve customer service experience because then you can provide faster response via different channels, making it more efficient for both you and customers to reach each other out.