High conversion rate is what every business aims. However, you need to remember that it comes from various efforts. And one of the best ways to increase your conversion rate is by improving your customer service. There is a strong connection between those two. The better you treat your customers, the more willing they are to purchase from you.
Improve customer service to boost conversion rate
There have been many studies and reports that showed how companies that invested heavily in customer service achieved average conversion rate higher than their competition that less care about customer service. And here are ways you can improve your customer service and boost your conversion rates in return:
Invest in your customer service team
Make sure that you give proper training for your representatives in customer service department. Hence, they know how to provide excellent customer service all the time. A proper training at communication and social skills help them to handle customers with care and attention. Keep them at the top of their game by compensating them well. Maintain reasonable workloads and provide them functional service tools. Also provide more opportunities to grow and enhance their skills.
More Business Insights:
Dealing With Major Problems in Customer Service
Keep customers’ efforts to minimum
Customers will be easily leaving a brand that put them in so much works just to purchase a product. Hence, make sure that to minimize their efforts and make their buying experience as frictionless as possible. Provide the tools that will help them get excellent buying experience. Create an effective page that offers support across your business platform. No matter what type of platform your customers use to interact with you, make it as convenient as possible. Build a system that make a seamless experience for every customer.
Demonstrate a true understanding of your customers
Many customers feel like they are only cared for for their potential buying. Hence, they don’t have that connection with the brand that treat them so. Thus, it is important for you to build strong connection by taking it to another level. Demonstrate a true understanding of your customers and make them feel like you get them, that you are on their side. Advocate for them and let them know that your concern for them is genuine. Do it via your branding as well as your actions. You can provide unique resources that suit your customer’s issue. Or, you can simply help them feel more understood and appreciated.
Feedback is very essential for you to improve your customer service. And you can proactively asking for it from your customers after every purchase. You can also send out simple and easy surveys to know how they are feeling of your products, services, or brand in general. Once they give their feedback, make sure to listen to them. Respond to them proactively and let them know that you are working for an improvement. Also, give positive respond to any customer’s experience and let them know they are appreciated. The more invested you are in providing better customer service, the more loyal they become.
Seminyak is known for its beautiful cafes, boutique shops, fashionable bars, and high-end shopping choices. When you add in a fantastic stretch of sandy beach and some opulent hotels, villas, and spas, Seminyak is always busy with Bali cultures mixed with vibrant coastal lifestyle, and this area a must-see for everyone visiting Bali. This is why Seminyak is very lucrative for villa and vacation rental business. In regard to this busy area, should villa owners allow one night stay at their Seminyak property or should they apply strict minimum stay requirements? Here we will discuss all the benefits and loss of the minimum staying policy.
Why Minimum Stay is Generally Recommended for Villas in Bali
The short-term rental sector relies heavily on minimum stay regulations for vacation rentals. They can even be useful in some situations. Some vacation rental owners and managers utilize them to give their cleaning and maintenance personnel a break in between stays.
However, relying on minimum stay rules to make more money and maintain high occupancy may cause more harm than good—in ways you may not realize. Vacation rental minimum stay requirements are a significant aspect of your total revenue and occupancy plan when utilized in conjunction with dynamic rates.
Some hosts are partial to the three-day policy. Others favor week-long (or even month-long) stays. And still more tout the benefits of a one-night minimum. Depending on your market and hosting style, it may truly make sense to simply “set it and forget it.” Find something that works, and run with it.
However, we’ve discovered that a little tweaking goes a long way. Hosts of seminyak villas for rent that are proactive in adjusting their minimum night stay policy in response to market demand, seasonality, and forthcoming events can realize significant monthly revenue gains.
What Does Allowing 1 Night Stay Brings Into the Table for You?
Helps You With Gap Nights
Though generating a lot of revenue, long stays also result in “gap nights”, which are nights between bookings that are unable to be booked because they are less than the minimum. For example, if you have two 7-night stays with a 5-night gap between them and a 7-night minimum, the 5th night will be unavailable. It won’t show up on Airbnb (or other vacation rental listings you are on), let alone your own website. You can enhance the occupancy of your Seminyak vacation rentalby permitting a shorter minimum during the gap. Otherwise, it’s revenue that can’t be booked.
Help Increase Occupancy in Your Villa Seminyak
One method of increasing occupancy and revenue that is sometimes ignored. Lower prices that comes with 1 night stay booking have the potential to increase sales to your villa Seminyak Bali. Here’s how you may use minimum stays to boost occupancy and income while also delivering a pleasant surprise!
You can stay on top of cleaning with overnighters. While this may seem like a hassle, it ensures that your Seminyak private villas are always clean. One-night stays may work for you if you live on site or are able to clean yourself and are willing to replace the beds, clean the entire facility, and so on on a regular basis.
There are many ways you can reach out to your customers, and one of the most common strategies is via phone call. Even with the advance of the technology, phone calls are still vital for business to make sales. This kind of telemarketing can lead to successful sales if you know what you are doing. When you are on the phone with potential customers, you have to make the most of it without being annoying or too pushy for them.
Successful telemarketing tips for successful sales
During a phone call with your customer, you carry the weight of your brand. It is not easy to do and that is probably why many companies decide to outsource their outbound marketing service instead. It is pretty challenging to do but it is possible that you do it successfully by yourself. And here are several useful tips for successful telemarketing for you to consider:
Consider outbound or inbound telemarketing
Outbound telemarketing is not something uncommon in business. It is the practice of cold calling potential customers to educate then on specific service or product. The purpose is to convince them to make a purchase of it. To do this outbound telemarketing, a caller usually has script already in hand to help them respond to the clients accordingly.
Aside from outbound telemarketing, inbound telemarketing is also a vital part of telemarketing campaign. In inbound telemarketing, the sales team receive calls that come in. Meanwhile, outbound telemarketing focuses more on cold calling.
Your confidence is key to successful phone calls with potential clients or customers. When you are being confident, you show your authenticity of your brand. You should do it with great sense of authority by being bold, and avoid any hints of hesitations or fears.
Establish natural tone
Most telemarketers are trained to follow the script religiously but it makes them almost like they are not human but an AI. It is a must to speak in natural tone to create more comfortable conversation where customers feel appreciated and listened. Maintain a human tone even if you follow a script.
Avoid making assumption
Be willing to listen to your customers attentively and comprehensively. Make sure you understand what they are trying to convey and do not assume. Do not put your opinions before your customers. Listen to customers until they finish before you give proper respond. This way, you will know what to offer to your customers that fit their concerns or issues.
Make interesting conversation
To keep them pay attention to what you are saying, make the conversation as interesting as possible. Avoid verbal tics such as ah or oh. Always use meaningful words that provide solid support to your logic and easy for customers to understand.
Watch your speech rate
It is pretty common for telemarketers to speak too fast. Avoid this by speaking slowly to let customers catch your words properly. Don’t make a habit of speaking too fast and try to cut down your speech rate by 20 to 30 percent.
Growing small business means you need to be more thorough in choosing your team. Your finance is limited and you cannot afford making mistakes of hiring wrong people to join your sales team. More importantly, sales teams are like the face of your brand. They define your culture and brand at the same time. They are your business’s most valuable assets so hiring the right ones is a must.
How to choose the right people to join your sales team
Recruiting and retaining people capable of optimizing your sales and reputation is indeed challenging. You need to find the right candidates with personalities that fit their skills. With the right people in your sales team, it is highly likely that your business will thrive. And here are some tips you may consider if you are in your way hiring the right people for your sales team:
Vet your candidates carefully
Be deliberate when choosing the right candidates to fill your sales team. Make sure they are someone trustworthy, passionate, flexible, and a good fit for the rest of the team. Many business owner focus more on skills than personalities. However, you need to find a good balance between skills and personalities. The impact of the bad eggs to the team is huge especially in small company.
Choose candidates with the right values
You and your business have clear vision and mission. Hence, use it to choose the right people that embody the vision, mission, as well as cultures of your company. Figure out whether or not they are strong candidates that will fit in with the sales staff you have. Choose members that will inspire better team building. As mentioned, you need to choose based on personality and skills since both are just as important. Know how your team works with the dynamics and flow they have built. Then, choose the right candidate that will be likely a good fit.
Examine personality traits
It is pretty hard to examine someone’s personality traits just from a single interview or short conversation. Hence, you may consider team-building activities to find out the candidates’ real personality traits. Then, observe your candidates and how they interact with the team. See how they operate and you will get to see characteristics show up automatically. This is also a great way to asses compatibility within the team when they function as a unit under the guise of fun activity.
Keep your sales team motivated and engaged
Once you build a complete team for sales department, you need to help them grow into solid team who work amazingly. The most important point is to keep them motivated and engaged. There are many ways you can do it effectively but one of the most recommended approach is by creating a friendly competition within the team. This way, you will be able to recognize each person’s strength. For example, you can divide your sales team into two group and have them compete weekly. Make sure to award the winning team.
Hotels aren’t the only popular option for lodging and accommodations when planning a vacation to Bali or even a staycation. Short-term holiday rentals are frequently chosen by travelers for their stays. Guests who are planning to stay for some weeks or months in Bali especially would be more likely to consider staying in villas rather than hotel, since villas gives them more freedom to cook and save more budget.
In addition to that, vacation rentals can often provide desired facilities that a hotel just cannot. To name a few features, there is a full kitchen, various bedrooms, and plenty of space and solitude. When done right, vacation rentals combine all of the comforts of home with the excitement of a new location where some of the best memories can be built. There’s a lot to learn from great hotels as vacation rental owners. You, too, can provide a five-star vacation rental experience by applying some of their tactics.
Here are eight things luxurious hotels do that vacation rental owners can try and copy.
Make Your Guests Feel Special
Some of the world’s most exclusive hotels have built a reputation for making guests feel special.
One significant customization approach used by premium hotels is addressing guests by their name from the minute they check in or even when they make their reservation. The simplest approach to make someone feel important is to address them by their name, demonstrating that they are more than just a room number.
Interacting with visitors in your vacation rental Bali can be considerably more intimate and personal than at a huge hotel. Using the guests’ names to start or end a talk can make them feel like they’re speaking with a friend rather than a stranger. Overall, it makes everything more personable and welcoming.
Simplify Your Check-In
Aiming for quick, friendly, and stress-free check-in and check-out processes is another method hotels provide five-star service.
If you greet the guest upon check-in as part of the check-in process, you’ll have even more chances to deliver excellent service before they even walk through the door. Greeting them with a smile, addressing their inquiries, maintaining eye contact, and giving them a tour of the house makes them feel wanted and welcomed. A genuine and friendly face is always appreciated after a long day of travel.
Engaging the guest in conversation and obtaining some personal information throughout the reservation process can also assist you in providing five-star service. Asking why they’re coming, who they’ll be with, and whether they’ll be celebrating anything special provides you the chance to personalize their vacation before they arrive.
In the Honeymoon Suite, hotels frequently place strawberries, champagne, and roses, or balloons and a modest gift for a youngster celebrating their birthday. It’s simple for vacation rental owners to follow suit.
A modest gesture may go a long way, and guests will always appreciate a kind host — and it will show in their review!
Greet the Guests with Sweet Welcoming Gifts
All guests love free stuffs! And making good first impression can go a long way! Some hotels go above beyond provide guests with complementary travel-size bottles of sunscreen or bug spray, while others provide complimentary coffee or even a small box of chocolate!
Give your guests a welcome gift in your vacation rental that includes items such as travel-sized toiletries, tea, pizza delivery coupons, or pool toys if your Bali villa has swimming pool.
You can also include some thoughtful products like cell phone chargers and eye masks to earn additional brownie points. As a result, the guest may feel as if they’ve hit the lottery by renting your house.
Give A Simple Welcoming Letter to the Guests
Get some flowers and greens from the nearby grocery store before your visitors come. The blossoms add liveliness to the environment and are always appreciated as an extra touch. The live florals demonstrate our attention to detail and concern for the property as well as their stay. Finally, provide a simple personalized welcome message expressing how delighted we are to host them and encouraging them to contact us if they require any assistance.
Place a book on the front entry table so it is the first thing our visitors notice when they come in.
It contains information on the house, phone numbers for any emergency, special codes and passwords, information about the neighborhood, and a list of our favorite places to dine and activities to do in the vicinity.
If your villa is located in Canggu, you can give them a guide on surfing beaches around Batu Bolong and Berawa as well as trendiest cafe around. If it’s a Ubud villa resort, you can give them insight on best yoga studio or must-try vegan restaurant around Ubud.
Finding “non-touristy” things to do, as well as how and where they will spend their time, is one of the most difficult challenges for tourists. Have a big list of suggestions, including restaurants, unique stores in the area, outdoor excursions, day trips, activities, local events, and more. To make it a true vacation, try to cover all the details so that our guests don’t have to worry about anything.
Get in Touch with Your Guests during Their Stay
Some families prefer to come at holiday rentals in Bali, check in, and then disappear. Others, on the other hand, want to sit down with you and pick your brain about all of your local expertise, favorite dinner spots, and so on. Interaction with visitors is contingent on both parties’ levels of comfort. It’s crucial, however, to check in with your visitors at least once or twice while they’re staying with you.
Checking in with your guests, even via a note in the mailbox or a casual text or phone call will ensure they know you care about their stay. If they do have a question or concern, they’ll feel able to drop you a line and for you.
This feedback is critical to the hotel’s growth and success, since it allows management to understand what they’re doing well and where they can improve.
Why not apply the same principles to your holiday rental?
Unlike hotels, which receive hundreds of these every day, you have the advantage of being able to answer to each one individually.
Get personable with your correspondence, incorporating everything you learned about the guest, addressing any concerns they may have had, and remembering to ask them back. Luxury hotels are experts at email marketing, and you should be too. You can stay relevant in your guests’ eyes and maybe motivate them by providing unique bargains and information to past guests via email.
You need the momentum to make a business push itself to the new heights that lead to effortless success. Developing momentum is what you need to do to reach success but it is easier said than done. Not to mention that it can be costly. If you see some businesses seemed to do it effortlessly, they might have laid the foundation with a well-crafted marketing plan that highlighted their strengths. They are also supported with strong bankroll. However, it is possible for your business to gain momentum even if you only a handful of resources.
Establish the momentum to have your business soared higher
Establishing a decent momentum may sound intimidating especially when you look at something effortless, it means it has a price tag. However, you can also develop the right momentum to let your business reach the new higher. And these are the following tips to do so:
Look at what your business is good at
Growing your business and expand the options you offer to consumers don’t always end up with good result. Instead, consumers feel more confused than ever with so many choices on the table. It makes them stalling on actually buying anything. Hence, it is best to optimise what your brand is already good at. Find the essence of your business and highlight it even more. It helps manage your production, marketing, and management cost. By focusing on the essence of your business, more opportunity comes to gain trust from consumers.
Adapt your business the right way by listening to the feedback of your audience. This way, you know what they need and want. However, keep in mind that your audience will star growing and this is where you will get more conflicting situations. To find the right solutions, look at the holistic picture and focus on the majority in your customer base.
Use single metric to build momentum
Avoid spreading out your business’s momentum goals across multiple metrics because it is what you are going to use to define the growth of your business and what it becomes known for. Choosing a single metric means it requires less resources as well. Hence, you can still build momentum even with only a handful of resources. Once the core axis develops momentum, the other metrics will follow suit.
Building momentum is not something that happens overnight. It is no accidental because it requires real plan to be executed correctly. The better you plan out everything, the more force being pushed to build the momentum. When the push is constant, the goals will eventually pay off. Make sure that what you develop are strategic plans.
When you experience the momentum, you need to be prepared for the massive growth on he transaction. The momentum will lead to more traffic at some points that if your plan is not well crafted, the transactions may just fail and customers just leave disappointed.
If you look at the ingredient list of any skincare or personal care product in your bathroom cabinet, ‘aqua’ is almost always listed first. Water has been used in the formulation of beauty and grooming products for decades. It aids in application, hydration, texture, and the dissolution of water-soluble actives (such as vitamin C) so they can work more effectively on your skin. It’s also a low-cost ingredient. The majority of water-based goods include up to 70% H2O. So, why does waterless skincare suddenly become the new center of attention in beauty industry?
Waterless Skincare Answers to Sustainability Issue
With one-quarter of the world’s population now experiencing severe water scarcity and consumers becoming more environmentally conscious, more and more beauty firms are developing novel ways to make more sustainable goods. Waterless, water-free, or anhydrous beauty is a term coined in South Korea to describe skincare and cosmetic products that are made without the use of water. In the place of water, these skincare products use a variety of butters, oils, or waxes, as well as oil-soluble actives.
Reduce the Amount of Synthetic Preservatives
Water breeds bacteria—it’s the basic science. So, most water-based skincare needs to be loaded with high amounts of synthetic preservatives like parabens to make them last longer. They want their skincare to last in the factory, the shipping, and during its time in the store until it reach your hand. That is why you’ll see many forms of parabens like methylparaben, propylparaben, butylparaben, ethylparabe, or other preservatives like triclosan, phenoxyethanol, or formaldehyde listed on your skincare. In most circumstances, a waterless product can be kept with more natural or environmentally friendly preservatives.
Reducing the Packaging and Carbon Footprint
More beauty companies are starting to roll out “waterless” or “water-free” products as a possible solution to this problem. As a result, powder-based cleansers that transform into foam when activated in the shower are replacing liquid face washes and shampoos.
Not only do these items minimise total water usage, but they also reduce packing, lowering the amount of fuel required to transport things to their final destinations. The fact that they’re also enjoyable to use and pack in a carryon is an added plus.
Because there is no water in the formulations, the package is smaller and consists of much less materials. According to the sustainable beauty expert, lighter, smaller packaging minimises transportation weight and space, lowering overall carbon footprint.
With these, a number of sustainable and eco-conscious skincare industry are formulating a breakthrough waterless organic skincare like skincare tablets that you can dissolve with readily available water at home, shower-activated shampoo powder, solid face cleanser bar, vitamin C powder, and other brilliant breakthroughs.
With waterless products, you can get more in one shipping. MONO’s skincare tablet can send you three to ten water-soluble tablets in one shipping along with their reusable glass bottle. As one tablet can last for a month, imagine having ten months worth of skincare just in one shipping. This alone can greatly reduce your packaging waste and carbon footprint! The Susteau’s water-activated powder shampoo is equivalent to four bottles of liquid shampoo. Another example, the Ethique’s in the Buff’s vegan conditioner bar is equivalent to five bottles of liquid conditioner. So, just imagine how many unnecessary packaging you can reduce just by switching to waterless beauty products!
As your business grows, comes the need to scale its operation in order to compete properly. Businesses scale their business operation in many different ways. Some of them start with the automation the manual processes to increase productivity with or without lessening the staffs. Some other businesses scale operation by staffing and training up instead. There are also other businesses that consider outsourcing. Regardless, it is important to be fully prepared when deciding to scale business operation to achieve the outcomes.
Scaling your business operation smoothly
It is not easy to scale operation of your business that is growing and doing good. There is always urge to do it immediately as you don’t want to lose the momentum. However, being in a rush won’t get you anywhere. In fact, it is important to know what to consider when scaling business operation so you know what strategy to make or what goals to expect.
The idea of staffing up
Many businesses consider staffing up the moment their business operation get busier than usual. They think that with how workload is going to pile up, they need more people to handle those. With more works means more employees to hire. However, it is best to not so in a rush in adding more staffs in your organization.
It is best that you pay attention to important aspect of staffing up. For example, with more staffs, the cost will add up as well. Not to mention that staffing up will be a waste if it doesn’t change the visibility or increase the transparency of information. Staffing up also affect how your relationship with your customers. Your newly hired staffs might not be ready to fulfill their responsibilities in short-time.
Another way to scale operation many businesses tend to choose is outsourcing. This is when you hire well-trained employees from outsourcing company. It is considered practical solution for some business as it can save hiring process time. However, you still have to consider the possible drawbacks. For example, you no longer have full control over the quality of the work being done by the new staffs. There is also possible loss of transparency and visibility in this type of relationship.
The idea of automation
The purpose of automation manual operation is to speed up the process, making work to be done more efficiently. It also means less human to do the work. Hence, many businesses consider this as a great idea to scale their business operation. However, it is also important to see the challenges it carries. For example, it might require retaining existing valuable work that is more impactful. It also need more monitoring and supervising because it involves more IT process.
With so many ideas of scaling your business operation, it is a must that you take great considerations into every aspect and possibility. To keep up with rapid growth, you can make decision that is best for your business and everyone involves by a well-planned scale.
Growing mental health awareness, combined with the pressures of social media, is causing an increasing number of vacationers to disengage from their devices. To tap into on this new trend of travels, holiday accommodation that offer “digital detoxes” are gaining popularity. Hoteliers are boasting experiences that encourage guests to live in the moment, from declaring ‘phone free’ zones and offering awards to guests who disengage to off-the-grid hotels eschewing Wi-Fi entirely. For owners of beach villa in Bali, these are everything you need to know to make your property appealing for the mental-health-conscious travelers.
The Rising Trend of Digital Detox and Slow Travel
In 2018, Internet research on ‘digital detox’ saw a 42 percent increase, with one out of every five customers participating. While on vacation, an increasing number of travelers appear to wish to disconnect, detach themselves from their electronic gadgets, and even more. It became necessary to disconnect. The term “digital detox” refers to a type of therapeutic rehabilitation.
Meanwhile, slow travel has also emerged as a new type of tourism. This trend began around the same time that people became aware of climate change. Physical and technical decelerations, as well as a digital detox and purposeful simplicity of movements and consuming habits, are all part of this tourism.
How Digital-Detox Travelers and Slow-Traveler Behaves
The benefits related to a disconnection are: to be brought back basics, being physically, geographically and socially present with the surroundings. It also brings an open mind, trying new activities, allowing a better quality of sleep, or even speaking another language. It has been found that digital detox enthusiasts generally spend their holiday time in spiritual or regenerative retreats including activities focused on maintaining silence such as yoga and life reflexion through meditating. They love to spend a lot of time in the vacation house and take all time needed to focus just on their self.
With all of these information of digital detox and slow travel trend, how can you apply it in your beach villa Bali?
How to Promote Your Beach Villa Bali as Digital Detox Destination
Consider how you can make the most of what you already have in and around your property when thinking about wellness facilities to add to your listing. Are there any peaceful perspectives to be had, for example? Make the most of that bonus by investing in some outside furniture or refinishing the deck flooring so that yogis may practice while watching the sunset.
A Spare Room Dedicated for Home Gym
Consider designating an extra room as a location for fitness equipment and exercise for guests who want to get a workout in without having to leave your property. Even if a full home gym isn’t feasible, investing in some dumbbells, resistance bands, and yoga mats can provide the ideal setting for health-conscious travelers who want to keep up their fitness routine while on the road.
Decorate for Calm Ambience
Guests will already love the calmness and closeness to nature ambience when they are staying in a private beach villa in Bali. However, small things such as high-quality speakers for music, candles for atmosphere, and, of course, high-quality mattresses and bed sheets to ensure a good night’s sleep, may all add to the guests experience. Wellness travelers spend 130 percent more than the average visitor, indicating that they want a stay that is as much about an experience as it is about a place to sleep — and they’re ready to pay a premium for it.
Think About Nearby Natural Attractions
Make sure to check out all of the attractions near your listing. During the pandemic, nature reserves or local running and walking routes are wonderful, wellness-oriented activities that will appeal to this visitor type. Do your homework and capitalize on your discoveries by emphasizing them in your listings and on your direct booking website. Try to frame the local beach near your Bali villa as a place to get alone or to have a meditative sunrise yoga. Highlight nearby hot spring water or holy sites that guests can visit for restorative spirituality.
Highlight Sustainability and Green Living Your Bali Villas
As mentioned above, most of the slow-travel guests also take extra concern to climate change and sustainability. So, start to include more sustainable lifestyle inside your beach villa Bali. In the views of potential guests that care about the environment and would want to stay in a more environmentally friendly space, a recycle or compost bin, canvas shopping bags, and environmentally friendly lighting can go a long way. For guests who are environmentally aware, include recycled supplies such as recycled paper rolls and travel water bottles. In your listing descriptions, make sure to emphasize the eco-friendly efforts you’ve taken.
With the advent of wellness tourism luring tourists to book health-focused stays, investing in your listings to appeal to wellness warriors can help you remain ahead of the competition and guarantee your business flourishes as this trend gains traction!
There are so many little things in life that can make big differences. Sometimes, your happiness is not about achieving something big but those little things that feel truly relatable to you. In business, it is also the same. Sometimes what your customers appreciate most is not something grande but more like the little actions you do for them.
When one small action is done alone, it may not seem significant. But when you combine a series of small actions, they may transform your customers’ experience to another level. And that’s why you should start paying attention to detail when it comes to your customers. And here are the little things that matters for your customers to improve their buying experience with you.
Creating a memorable, impressive experience
You don’t have to go all beyond creating luxurious package of your products to make your customer happy with what they buy from you. You can instead pay attention to small detail especially to your interaction with your customers. Make a stronger impression in doing so. For example, personalize your email to customers so they know that you talk to them and offer things that they personally needed. You can also do it by sending a customized packaging that is used to deliver your products to your customers.
Personalization is one of the most important point in improving customer’s experience. It is often forgotten by many companies who only chase spectacular sales. Personalization can do wonder to make customers feel appreciated, special, and happy in general. They feel like they are being noticed by the brand they like and that they are provided with what they truly need with compassion.
To make personalization easier, you can track your customers using advanced analytic tools so you know your customer’s buying pattern and behavior. Many retailers have used this method in order to personalize their offer to their customers. For example, they send personalized coupons for the items an individual buys most often because they have gained the information from the tool they used.
Mistakes happens in every part of our life including in business industry. However, making multiple errors is not something to be excused of. Instead, it is something that needs to be fixed. If you find so many errors in your business, especially with your customers or employees, you may need to fix some areas, but especially in communication area. Therefore, it is important to establish effective communication in your organization. It is also essential that you encourage attention to detail in maintaining effective communication. You can do it by ensuring appointing who is accountable for specific part of the project. Hence, everyone can work efficiently and smoothly.
You need to encourage your employees to also pay attention to small details. To make it easier for them to understand how to do it, set an example of how you communicate with them, what tone you use both to employees and customers, etc. Effective communication can be established if it is done regularly so everyone understand their own responsibilities.