Today, digital service is more than just a convenience but more like a lifeline. Online transaction has become a normalcy today. However, behind smooth and safe digital transaction, there is a need of mutual trust and connection. Regardless of how digital the world has become, it is not easy for business to convince customers to do business with them. And the cause of it is trust and connection.
How to build trust and connection with your customers in digital world
Social cues are usually used to determine trust between humans. However, things change when with how everything becomes online now. Social cues have become subtle. So it is more challenging for business to establish trust and connection with customers. Meanwhile those aspects are important to evoke loyalty. Technology can help a lot in establishing trust with customers if you know how to use it. However, there are also other efforts you need to do.
Finding the balance
The every first thing you need is finding balance between implementing security protocols and customer convenience. Customers always want efficient online transaction and feel secure at the same time. So you need to be transparent of the security protocols. If it requires you to apply additional steps then do it if it helps them to feel safe from the threat.
Clear intention
Be clear with your intention. Make sure that your customers understand why you have to apply certain policy for example. Do not just instruct them things without explaining or educating them first. Provide information on why and what. If you need to gain their information or data, inform them how it will be used to ensure their privacy.
Online security
Online security does matter and it is essential part of online transaction. Everything feels efficient when customer have online transaction but it causes another concern and anxiety because online field puts them in more risk of cyberattacks. Hence, always prioritize cybersecurity to ensure your custoemrs that they are safe. You can also work with experts whose expertise is at cybersecurity.
Technology with user-friendly system
If you need to add technological system, make sure that your customers can follow. Technology invention might sound cool and all but if your customers doubt it then they won’t accept it right away. Instead of jumping into new technology, you can adopt it slowly. It may require time and communication but it can help assuring your customers of their safety and convenience.
System that prioritise safety and comfort
Build a system that can help your customers have excellent buying experience safely and comfortably. Educate yourself about how to use technology not only to bring benefit to your business but also to protect yourself and customers online. Make sure that you choose comprehensive and integrated approach to online security.
Trust goes both ways
Also, keep in mind that trust is road that goes both ways. It has to be mutual online and off. It is predicted that the shift to digital field will remain even after pandemic fully ends. Online commerce will stay especially because it conveniences customers in many ways. However, technology still needs to be incorporated with with best security protocols.