There are many ways you can reach out to your customers, and one of the most common strategies is via phone call. Even with the advance of the technology, phone calls are still vital for business to make sales. This kind of telemarketing can lead to successful sales if you know what you are doing. When you are on the phone with potential customers, you have to make the most of it without being annoying or too pushy for them.
Successful telemarketing tips for successful sales
During a phone call with your customer, you carry the weight of your brand. It is not easy to do and that is probably why many companies decide to outsource their outbound marketing service instead. It is pretty challenging to do but it is possible that you do it successfully by yourself. And here are several useful tips for successful telemarketing for you to consider:
Consider outbound or inbound telemarketing
Outbound telemarketing is not something uncommon in business. It is the practice of cold calling potential customers to educate then on specific service or product. The purpose is to convince them to make a purchase of it. To do this outbound telemarketing, a caller usually has script already in hand to help them respond to the clients accordingly.
Aside from outbound telemarketing, inbound telemarketing is also a vital part of telemarketing campaign. In inbound telemarketing, the sales team receive calls that come in. Meanwhile, outbound telemarketing focuses more on cold calling.
Be confident
Your confidence is key to successful phone calls with potential clients or customers. When you are being confident, you show your authenticity of your brand. You should do it with great sense of authority by being bold, and avoid any hints of hesitations or fears.
Establish natural tone
Most telemarketers are trained to follow the script religiously but it makes them almost like they are not human but an AI. It is a must to speak in natural tone to create more comfortable conversation where customers feel appreciated and listened. Maintain a human tone even if you follow a script.
Avoid making assumption
Be willing to listen to your customers attentively and comprehensively. Make sure you understand what they are trying to convey and do not assume. Do not put your opinions before your customers. Listen to customers until they finish before you give proper respond. This way, you will know what to offer to your customers that fit their concerns or issues.
Make interesting conversation
To keep them pay attention to what you are saying, make the conversation as interesting as possible. Avoid verbal tics such as ah or oh. Always use meaningful words that provide solid support to your logic and easy for customers to understand.
Watch your speech rate
It is pretty common for telemarketers to speak too fast. Avoid this by speaking slowly to let customers catch your words properly. Don’t make a habit of speaking too fast and try to cut down your speech rate by 20 to 30 percent.