It is time for your brand to step up its game. During this global pandemic, many brands give messages of how they are there for their customers. However, words are not enough anymore. It becomes so repetitive that even consumers don’t take it seriously anymore. It is time for your brand to fully grant certainty during this uncertainties. It is time for your brand to provide pathways for real action. And it is time for your brand to foster connection while adjusting to a ‘new world’.
Fostering connection while adjusting to the changes
Every brand may have good intention. However, it is not enough to fully support consumers. Intention should be followed by real actions that can be impactful for others who receive. So here are how you can navigate your brand and let it foster connection during this uncertainty:
Do not hesitate to innovate and collaborate. During this tough time, you need to think of the impact. The world keeps changing and if you are too afraid to pivot, your brand won’t stand a chance. You will be left behind while others keep running. Hence, innovation and collaboration can be your ultimate recipe to foster more connection with your consumers while adjusting to the physically distanced world. Some adjustments here and there might be needed to keep your brand providing what your consumer needs.
Find a way to make your brand lead and support the right cause. This time, there are many conflicts and problems happening regardless of the situation. It is understandable to feel hesitant or even afraid of being involved in those matters. However, you need to show up and let people see where your brand stand at. Avoid being ignorance just because you are afraid of losing loyal customers. In fact, you can lead your brand to empower for a good purpose.
Gaining profit is important but it is better if you can do it the right way without harming other animals or environment. Creating amazing products that can help your customers’ skin youthful and glow is good. However, what’s the point if the process of producing the products cause a death of animals or destroy the environment. Hence, make sure that your brand emphasize your company values. Fighting for your brand’s value is not a one-time-done thing. It doesn’t happen overnight and you need to constantly fighting for it.
You need to have clear mission to let your brand shine even more. The mission should be set from the beginning. For example, you create products or deliver service that embrace the minorities. Your brand is there to help improve the life of the minorities. Show how your brand has responsibility to the society. Your brand is not only selling products or services but also buying power for a greater good. Selling with purpose can help create foundation, long-life bond, and loyalty. Your brand should be establish power driven by purpose in this challenging time.