If you own an e-commerce, you must know that its sale continue to rise at rapid pace especially since the pandemic hit. Staying up-to-date with consumer trends and marketing tech is what you need to do to thrive. Evolving your business to meet your customers needs is more important than ever now. You need to know where they spend their time and money the most.
Major e-commerce trends to consider
Business industry is one of the impacted since the pandemic hit. Customer behavior has been shifting to online shopping. It is still considered as safer alternative even now when we are already stepping into 2021. there are also other major trends in e-commerce you may consider to boost your business:
Compatibility with mobile devices. This is not actually a new trend in e-commerce. Many website or B2B e-commerce use website compatibility with mobile device to increase traffic. However, today this trend is getting bigger. A mobile-first strategy is essential in today’s e-commerce because a lot of internet traffic comes from mobile devices now more than ever. It is predicted that in 2021, the number will continue to rise. Hence, you need to optimize your e-commerce to be mobile-compatible. Of course, it should be followed by providing excellent shopping experience for customers.
AR and VR adoption is also predicted to be the trend in e-commerce especially after the shift caused by the global pandemic. It has accelerated rapidly since the covid-19 so the development of both in e-commerce will become a major trend. You may consider adopting AR and VR to allow your customers interact with product digitally since in-person interaction is still limited. You can add AR or VR feature on your website first for example before making it compatible with mobile devices.
Sustainability practices have become major trends as well in e-commerce as the result of a demand from consumers. They are more conscious about sustainably marketed products than ever now. They will prefer sustainable products than the non-sustainable one regardless of the brand. Also, consumers are now becoming more aware of the emphasize of social consciousness. They support companies who have consciousness to social and racial injustice. They prefer brands that know what they are standing for, transparent, and authentic.
Cyber insurance will be the major trend of e-commerce in the next year because shopping online comes with the risks. Cybersecurity is a huge deal because customers need to feel secured when making transaction online. Hence, you have to consider increasing the protection both your business and your customers. You need to ensure that both are safe from the risk of cyber crimes.
Digital payment method is not something new in e-commerce but it will continue to be one of the major trends in 2021. you may consider new digital payment method that your customers prefer the most. It is always best to provide more options so your customers can always have choose the best one. For the success of your business, you need to keep improving your e-commerce from all angles.